Sigmund's Gourmet Pasta
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Sigmund's Gourmet Pasta as it relates to the marketing activities. Sigmund's will address Break-even Analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
The Break-even Analysis indicates that $40,000 will be needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$23,037|
|Average Percent Variable Cost||45%|
|Estimated Monthly Fixed Cost||$22,000|
The first two months will be used to get the restaurant up and running. By month three things will get busier. Sales will gradually increase with profitability being reached by by the beginning of year two.
|Direct Cost of Sales||2001||2002||2003|
|Subtotal Direct Cost of Sales||$114,306||$289,350||$360,879|
Marketing expenses are to be budgeted so that they are ramped up for months two through four and then lower and plateau from month five to month 10. Restaurants typically have increased business in the fall. This generally occurs because during the summer, when the weather is nice and it does not get dark until late, people tend to eat out less. From months 10-12, the marketing costs will increase again.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$23,993||$25,533||$24,696|
|Percent of Sales||9.45%||3.97%||3.08%|
Get practical ideas and good models with dozens
of examples of successful marketing plans