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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Sigmund's Gourmet Pasta as it relates to the marketing activities.  Sigmund's will address Break-even Analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates that $40,000 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$23,037
  
Assumptions: 
Average Percent Variable Cost45%
Estimated Monthly Fixed Cost$22,000

Sales Forecast

The first two months will be used to get the restaurant up and running.  By month three things will get busier.  Sales will gradually increase with profitability being reached by by the beginning of year two.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Individuals$103,710$262,527$327,424
Families$150,304$380,474$474,528
Total Sales$254,014$643,001$801,952
    
Direct Cost of Sales200120022003
Individuals$46,669$118,137$147,341
Families$67,637$171,213$213,538
Subtotal Direct Cost of Sales$114,306$289,350$360,879

Expense Forecast

Marketing expenses are to be budgeted so that they are ramped up for months two through four and then lower and plateau from month five to month 10. Restaurants typically have increased business in the fall.  This generally occurs because during the summer, when the weather is nice and it does not get dark until late, people tend to eat out less.  From months 10-12, the marketing costs will increase again.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Direct mail$5,267$5,605$5,421
Banner ads$11,704$12,455$12,047
Other$7,022$7,473$7,228
 ------------------------------------
Total Sales and Marketing Expenses$23,993$25,533$24,696
Percent of Sales9.45%3.97%3.08%

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