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Plynthe Insurance will have product offerings to convert suspects into prospects, prospects into clients, and clients into repeat clients.

For suspects, Plynthe Insurance will offer an informative booklet with details on the ins and outs of personal insurance as well as clear information on who should be covered. This ten page booklet will be offered for free to those who contact Plynthe Insurance with interest or respond to advertising offers.

Another means of generating prospects will be holding seminars every other month in Peristyle Gardens covering topics of interest to the target market such as "Making Sense of Life Insurance", "Options for Property Coverage", "How Insurance Can Be An Asset", and "Developments in the Insurance Industry You Need to Know."

Prospects will be offered the following personal insurance products:

1. Home and Contents:

  • Homeowners
  • Condo Insurance
  • Cooperative Insurance
  • Renters Insurance
  • Seasonal and Secondary Locations
  • Flood Insurance

2. Valuable Items:

  • Jewelry
  • Fine Arts
  • Silver
  • Furs
  • Other Collectible Items

3. Personal Liability

4. Life Insurance

  • Term Life
  • Variable Life
  • Whole Life
  • Second-to-Die

5. Long Term Care

6. Long Term Disability

All of these products will be offered to individuals and not businesses. The insurance products will be provided by any of the major insurance providers in existence, with attention paid to smaller providers who offer specialized insurance products.

While offering these products, Plynthe Insurance will provide the following services:

  • Consult with clients on their insurance needs to determine a course of action
  • Assist existing clients with insurance claims and understanding their insurance policy
  • Referring clients to additional providers who can reduce their risk (locksmiths, security professionals, etc)

To create repeat clients, Plynthe Insurance will use many of these same products, as most clients will need only one or two when they first work with Plynthe Insurance. Customer service and ongoing contact will yield information on changes in a customer's situation which call for additional coverage.

Price Rationale

Insurance is more or less a commodity (or seen as such). Consumers generally compare insurance of the same coverage and types by price and often seek the lowest price only. Plynthe Insurance offers insurance at market rates by all insurance providers that work with independent agents to help sell. Plynthe Insurance will not always be able to offer the lowest price insurance as that is often achieved through low-contact, low-service, Internet or phone-only providers. However, Plynthe Insurance will be competitive with both independent agents and providers who offer in-person service. A business goal is to help customers understand that they should choose an insurance agent based on more than just price.

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