Personal Organization Consultant Marketing Plan

Declutter Coaches

This sample marketing plan can be edited directly in Marketing Plan Pro software.

Social Networking

We are working on getting noticed by the leading online de-clutter sites as local resources for the New York City area. Our blog makes use of Digg and Stumble to draw traffic, but the majority of our business comes from word of mouth, so "social networking" for us happens mostly offline.

4.1 RSS

We will post our email reminders as separate RSS feeds for repeat clients who prefer to receive them this way.

4.2 Blog

The owner's own blog documents her daily struggle with staying on a de-clutter track, and the benefits it brings to her life and those of her clients.

4.3 Podcast

Deborah, one of our coaches, has made a series of 5-minute "listen while you look" audio recordings to help clients focus on the de-clutter principles while surveying the room. These audios are now available as podcasts from our website. Lots of clients have been asking to have these for their iPods, and now they can.