The Discount Pharmacy
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of The Discount Pharmacy as it relates to the marketing activities. The Pharmacy will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.
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The break-even analysis indicates that $72,494 will be needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$34,254|
|Average Percent Variable Cost||53%|
|Estimated Monthly Fixed Cost||$34,072|
The first two months will be used to set up the store front and generate both local and national visibility. Month three will be the first month with sales activity. During month three through five there will be only a small amount of mail order business. The reason for this is that it will take time to sufficiently develop visibility regarding the mail order operation. Month six will see a jump in sales activity for mail order and there will be steady growth in sales activity from month six on.
|Mail order customers||$176,994||$976,543||$1,234,654|
|Direct Cost of Sales||2001||2002||2003|
|Mail order customers||$79,647||$439,444||$555,594|
|Subtotal Direct Cost of Sales||$191,311||$893,149||$1,070,154|
Marketing expenses are to be budgeted so they ramp up quarterly. These intervals are chosen because they are the common intervals that people who are buying several months of medication at once use.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$55,200||$75,000||$95,000|
|Percent of Sales||15.33%||4.36%||4.57%|
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