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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of The Discount Pharmacy as it relates to the marketing activities.  The Pharmacy will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $72,494 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$34,254
  
Assumptions: 
Average Percent Variable Cost53%
Estimated Monthly Fixed Cost$34,072

Sales Forecast

The first two months will be used to set up the store front and generate both local and national visibility. Month three will be the first month with sales activity. During month three through five there will be only a small amount of mail order business. The reason for this is that it will take time to sufficiently develop visibility regarding the mail order operation. Month six will see a jump in sales activity for mail order and there will be steady growth in sales activity from month six on.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Walk-in customers$183,056$743,778$843,540
Mail order customers$176,994$976,543$1,234,654
Total Sales$360,050$1,720,321$2,078,194
    
Direct Cost of Sales200120022003
Walk-in customers$111,664$453,705$514,559
Mail order customers$79,647$439,444$555,594
Subtotal Direct Cost of Sales$191,311$893,149$1,070,154

Expense Forecast

Marketing expenses are to be budgeted so they ramp up quarterly.  These intervals are chosen because they are the common intervals that people who are buying several months of medication at once use.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Oregonian advertising$8,200$20,000$30,000
Other$47,000$55,000$65,000
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$55,200$75,000$95,000
Percent of Sales15.33%4.36%4.57%

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