Plumbing Company Marketing Plan

by Duct Tape Marketing Coach

Plumbing Company

This sample marketing plan was written by Duct Tape Marketing Coach. This sample marketing plan can be edited directly in Marketing Plan Pro software.

Lead Generation Plan

Direct Mail postcards that offer a free report and discount are sent to local homeowners who have never used us before.

We have a small "branding" ad in the local newspaper that runs weekly to keep our name in front of prospects and clients.

We have a small print Yellow Page campaign.

We have several paths and ways people can find us online and track these results closely.

We send out a printed Company Newsletter two times a year to our clients.

We cross-promote our services and send out personal notes, e-mails and postcards to clients who have used us for service X but have never used us for service Y. These folks already know, like and trust us - it's easier to sell them additional services.