This sample marketing plan was written by Duct Tape Marketing Coach of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Direct Mail postcards that offer a free report and discount are sent to local homeowners who have never used us before.
We have a small "branding" ad in the local newspaper that runs weekly to keep our name in front of prospects and clients.
We have a small print Yellow Page campaign.
We have several paths and ways people can find us online and track these results closely.
We send out a printed Company Newsletter two times a year to our clients.
We cross-promote our services and send out personal notes, e-mails and postcards to clients who have used us for service X but have never used us for service Y. These folks already know, like and trust us - it's easier to sell them additional services.
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