Plumbing Company Marketing Plan

by Duct Tape Marketing Coach

Plumbing Company

About the author
The Duct Tape marketing coaches are marketing professionals who have received extensive training in the application of the Duct Tape Marketing System to supplement their own marketing expertise. Research the background of each and then find a coach that can help your business grow.

Marketing Vision

We want to be seen by our customers as the insurance policy against plumbing problems and the expert that can help them take their homes to a higher level of energy savings. Good for them, good for us, good for the planet.

1.1 Gap Dashboard

For a start we have made some optimistic forecasts in the following Gap Dashboard table. As the year goes by we'll be able to compare how we've actually done against our projections. Once we enter the actual numbers we'll be able to see the gap between forecast and result. The gap might be a tiny crack, or a bridgeable ditch, or an abyss, or a nice ridge where we've exceeded our forecast.