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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Water Tubes' marketing plan is to serve as a guide for the organization. The following areas will be monitored to track performance.

  • Customer satisfaction.
  • Repeat business.
  • Profit margins- monthly and annual.

Implementation

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20022/1/2002$0Don RotoDepartment
Landing first custom job3/1/20024/15/2002$0Don RotoDepartment
Volume home business becomes fuller1/1/20028/31/2002$0Don RotoDepartment
Networking campaign1/1/200212/31/2002$3,100Don RotoDepartment
Advertising campaign1/1/200212/31/2002$4,300Don RotoDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $7,400  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $7,400  

Contingency Planning

Difficulties and risks:

  • Problems generating visibility for WTP among the other service providers.
  • Difficulties finding qualified employees.

Worst case risks may include:

  • A serious slump in the economy that has a devastating effect on the building of new homes.
  • Having to liquidate equipment to cover liabilities.

Sales Forecast

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Contribution Margin

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