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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of WTP as it relates to the marketing activities. Water Tubes will address break-even analysis, sales forecast, expense forecast, and how they relate to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $12,644 is needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$11,380
  
Assumptions: 
Average Percent Variable Cost10%
Estimated Monthly Fixed Cost$11,380

Sales Forecast

The first month will be used to set up the business. The second month will be used to train an employee as well as to undertake several jobs. The third month will be used to train two more employees as well as do a few other jobs. By the fourth month it is forecasted that Water Tubes Plumbing will have a volume relationship with one builder. Month four will also see a custom home built. Month six will mark the development of another volume builder working relationship. From month six on there should be a steady increase in sales activity.

Sales Forecast

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Sales Forecast
 200220032004
Sales   
Volume new home builds$104,858$151,987$165,454
Custom new home builds$29,000$38,765$49,876
Total Sales$133,858$190,752$215,330
    
Direct Cost of Sales200220032004
Volume new home builds$10,486$15,199$16,545
Custom new home builds$2,900$3,877$4,988
Subtotal Direct Cost of Sales$13,386$19,075$21,533

Expense Forecast

Marketing expenses are to budgeted to be fairly high during the first quarter to increase visibility for WTP as a start-up organization. The expenses will subside for a couple of months until July where they will ramp up again for several months in anticipation for the increase of new home builds.

Marketing Expense Budget

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Marketing Expense Budget
 200220032004
Networking$3,100$3,500$3,800
Other$4,300$4,600$4,800
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$7,400$8,100$8,600
Percent of Sales5.53%4.25%3.99%

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