Water Tubes Plumbing
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of WTP as it relates to the marketing activities. Water Tubes will address break-even analysis, sales forecast, expense forecast, and how they relate to the marketing strategy.
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
The break-even analysis indicates that $12,644 is needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$11,380|
|Average Percent Variable Cost||10%|
|Estimated Monthly Fixed Cost||$11,380|
The first month will be used to set up the business. The second month will be used to train an employee as well as to undertake several jobs. The third month will be used to train two more employees as well as do a few other jobs. By the fourth month it is forecasted that Water Tubes Plumbing will have a volume relationship with one builder. Month four will also see a custom home built. Month six will mark the development of another volume builder working relationship. From month six on there should be a steady increase in sales activity.
|Volume new home builds||$104,858||$151,987||$165,454|
|Custom new home builds||$29,000||$38,765||$49,876|
|Direct Cost of Sales||2002||2003||2004|
|Volume new home builds||$10,486||$15,199||$16,545|
|Custom new home builds||$2,900||$3,877||$4,988|
|Subtotal Direct Cost of Sales||$13,386||$19,075||$21,533|
Marketing expenses are to budgeted to be fairly high during the first quarter to increase visibility for WTP as a start-up organization. The expenses will subside for a couple of months until July where they will ramp up again for several months in anticipation for the increase of new home builds.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$7,400||$8,100||$8,600|
|Percent of Sales||5.53%||4.25%||3.99%|
Get practical ideas and good models with dozens
of examples of successful marketing plans