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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Photo Shoot 80% $0 $0 $100 $100 $100 $200 $200 $200 $200 $200 $200 $200
Website Pictures & Gifts 15% $12 $15 $15 $15 $15 $15 $15 $15 $20 $20 $20 $20
Calendars 5% $0 $0 $0 $0 $0 $0 $0 $0 $0 $20 $50 $100
Total Sales $12 $15 $115 $115 $115 $215 $215 $215 $220 $240 $270 $320
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Smug Mug Fee $13 $13 $13 $13 $13 $13 $13 $13 $13 $13 $13 $13
Domain Registration $2 $2 $2 $2 $2 $2 $2 $2 $2 $2 $2 $2
Calendar printing $0 $0 $0 $0 $0 $0 $0 $0 $0 $10 $25 $50
Subtotal Direct Cost of Sales $14 $14 $14 $14 $14 $14 $14 $14 $14 $24 $39 $64

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Printed Material - Business Related $75 $75 $0 $0 $0 $0 $0 $0 $0 $0 $0 $75
Printed Material - Direct Mail Campaign $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $75 $75 $0 $0 $0 $0 $0 $0 $0 $0 $0 $75
Percent of Sales 625.00% 500.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 23.44%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $12 $15 $115 $115 $115 $215 $215 $215 $220 $240 $270 $320
Leads 10 12 15 17 18 22 23 25 26 27 29 30
Leads Converted 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Avg. Transactions/Customer 1 1 1 1 1 1 1 1 1 1 1 1
Avg. $/Customer $12 $15 $50 $50 $50 $50 $50 $60 $60 $60 $60 $75
Referrals 0 0 0 0 1 0 1 0 1 0 0 1
PR Mentions 0 0 0 0 0 3 0 0 0 0 2 2
Testimonials 0 0 0 0 1 0 1 0 1 0 1 0
Website traffic 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal Goals
Photo Contest - number entered 0 0 0 1 0 0 0 0 0 0 0 1
Photos to Magazines - number of magazines 0 1 0 0 1 0 0 0 0 1 0 1
Business Goals
Visits to site 0 10 10 10 11 11 11 11 11 12 12 12
Number of photo shoots per month 0 0 1 0 1 1 0 2 1 2 2 3
Tactical Goals
Freelance work - hours per month 40 40 40 40 40 40 40 40 40 40 40 40
Strategic Goals
Number of pet stores contacted 0 0 1 0 0 1 1 0 1 0 0 1
Number of printing companies contacted per month 0 0 1 1 1 1 1 1 0 0 0 0

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