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Through the website, Ofeeld Photography will create a list of target market email addresses. These people will sign up on the website and will know that they are getting the emails. Starting in year two, Ofeeld Photography will develop a direct mail campaign for the holidays, graduation, spring, fall and summer sports.
Another idea is to partner with an organization that will allow Ofeeld Photography to market to their list of customers.
Following up with those who Ofeeld Photography has come in contact with (stores, clinics, people) is essential and will be done via the means that are available (email, phone, in person).
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