Portrait Photographer Marketing Plan

Ofeeld Photography

This sample marketing plan can be edited directly in Marketing Plan Pro software.

Web Plan

Our primary website will serve as an online portfolio for people to view samples of Ofeeld Photography's work. The site will also have links to Ofeeld's blog and other pertinent information. The website will have D'Epth Ofeeld's biography and an "about us" page that tells customers about the business and how/why it was created. This website will focus on compelling pictures/stories allowing the visitor to relate to the company and the owners. This will help improve the customer's experience when they call for a photo shoot as they will feel more connected to the people and the company. Biography, contact information, privacy policy, and forms will also be included.

Our second website will be a store for selling prints and other novelty items - mainly for the Kidz Sportz pictures and freelance pictures. This site also has biography and contact information, but not as much as the previous website. There will be enough to let the visitor know a little bit about the photographer, and links to click them through to our main site.

See appendix for detailed website checklist.

7.1 Social Media Plan

My colleague, Heff Stoppe, will be starting a blog about Ofeeld Photography which will document the struggles and triumphs of starting our business. It will also highlight business tools and photography tools that are used by both of us.

Once Ofeeld Photography has acquired a few returning customers, we would like to have video testimony to add to the website.

D'Epth will also read and comment on photography forums and blogs, positioning himself as an expert in the field.