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Our second website will be a store for selling prints and other novelty items - mainly for the Kidz Sportz pictures and freelance pictures. This site also has biography and contact information, but not as much as the previous website. There will be enough to let the visitor know a little bit about the photographer, and links to click them through to our main site.
See appendix for detailed website checklist.
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My colleague, Heff Stoppe, will be starting a blog about Ofeeld Photography which will document the struggles and triumphs of starting our business. It will also highlight business tools and photography tools that are used by both of us.
Once Ofeeld Photography has acquired a few returning customers, we would like to have video testimony to add to the website.
D'Epth will also read and comment on photography forums and blogs, positioning himself as an expert in the field.
The below checklist is a starting and organizational point for Ofeeld Photography to start thinking about the different aspects of our two websites and how we want to utilize and structure them. The dates and status will be filled out each month as the specific tasks get completed.
|Web hosting||Company TBD||Month 1||Not Started|
|Blog software||WordPress||Month 1||Not Started|
|Site edit software||Notepad ++ - Free Download||Month 1||Not Started|
|Home page - Case statement||Month 2||Done|
|Differentiate page||Month 2||In Process|
|Ideal client||Month 3||Not Started|
|Services/products||Month 3||Not Started|
|Process/How we work||Month 3||Not Started|
|Contact||Month 3||Not Started|
|Case studies||Month 4||In Process|
|Testimonials||Month 4||In Process|
|Free stuff||Month 4||Not Started|
|Articles||Month 4||Not Started|
|Blog||Month 4||Not Started|
|Site map html||Month 2||Done|
|Site map xml||Month 2||In Process|
|Images||Month 4||In Process|
|Keywords||Research what users type in - keyword discovery||Month 1||Done|
|Meta tags||Create title and description meta tags||Month 2||In Process|
|Linking||Linking strategy TBD||Month 5||Not Started|
|SEO review||Review after sites done||Month 3||Not Started|
|Lead generation||Description||Target Date||Status|
|Email capture||Create a form on site where customers enter email address and they get information that is TBD||Month 6||Not Started|
|Statistics||Google Analytics will be set up||Month 1||Not Started|
|Site map submission||Submit to Google, Yahoo!, and MSN||Month 3||In Process|
|Blog submission||Investigate photography blogs||Month 4||Not Started|
|PRWeb announce||Submit to online PR sites when both sites are finished.||Month 5||Not Started|
|Local submission||Once marketing material is ready||Month 3||In Process|
|Email signature||Create an email signature for D'Epth and Heff to use in all emails/sign up for Email Center Pro||Month 1||Done|
|Discussion groups||Research forums, Yahoo! groups||Month 5||Not Started|
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