The below checklist is a starting and organizational point for Ofeeld Photography to start thinking about the different aspects of our two websites and how we want to utilize and structure them. The dates and status will be filled out each month as the specific tasks get completed.
| Domain | Description | Target Date | Status |
| Domain registration | ofeeldphotography.com
Another site TBD | Done
Month 1 | Done |
| Web hosting | Company TBD | Month 1 | Not Started |
| Blog software | WordPress | Month 1 | Not Started |
| Site edit software | Notepad ++ - Free Download | Month 1 | Not Started |
| Content | Target Date | Status |
| Home page - Case statement | Month 2 | Done |
| Differentiate page | Month 2 | In Process |
| Ideal client | Month 3 | Not Started |
| Services/products | Month 3 | Not Started |
| Process/How we work | Month 3 | Not Started |
| Contact | Month 3 | Not Started |
| Case studies | Month 4 | In Process |
| Testimonials | Month 4 | In Process |
| Free stuff | Month 4 | Not Started |
| Articles | Month 4 | Not Started |
| Blog | Month 4 | Not Started |
| Site map html | Month 2 | Done |
| Site map xml | Month 2 | In Process |
| Images | Month 4 | In Process |
| Search/navigation | Description | Target Date | Status |
| Keywords | Research what users type in - keyword discovery | Month 1 | Done |
| Meta tags | Create title and description meta tags | Month 2 | In Process |
| Linking | Linking strategy TBD | Month 5 | Not Started |
| SEO review | Review after sites done | Month 3 | Not Started |
| Lead generation | Description | Target Date | Status |
| Email capture | Create a form on site where customers enter email address and they get information that is TBD | Month 6 | Not Started |
| Promotion | Description | Target Date | Status |
| Statistics | Google Analytics will be set up | Month 1 | Not Started |
| Site map submission | Submit to Google, Yahoo!, and MSN | Month 3 | In Process |
| Blog submission | Investigate photography blogs | Month 4 | Not Started |
| PRWeb announce | Submit to online PR sites when both sites are finished. | Month 5 | Not Started |
| Local submission | Once marketing material is ready | Month 3 | In Process |
| Email signature | Create an email signature for D'Epth and Heff to use in all emails/sign up for Email Center Pro | Month 1 | Done |
| Discussion groups | Research forums, Yahoo! groups | Month 5 | Not Started |
