This sample marketing plan was created with Marketing Plan Pro software.
The purpose of Kaolin Calefactors' marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
The following milestones identify key marketing programs. It is important to accomplish each one on time, and on budget.
|Advertising||Start Date||End Date||Budget||Manager|
|Marketing plan completion||1/1/2001||2/1/2001||$0||Sue|
|Total Advertising Budget||$0|
|PR||Start Date||End Date||Budget||Manager|
|Art Fair #1||1/1/2001||4/15/2001||$500||Sue|
|Gallery networking #1||1/1/2001||4/15/2001||$250||Sue|
|Art fair #2||1/1/2001||7/31/2001||$500||Sue|
|Gallery networking #2||1/1/2001||7/31/2001||$200||Sue|
|Total PR Budget||$1,450|
|Direct Marketing||Start Date||End Date||Budget||Manager|
|Total Direct Marketing Budget||$0|
|Web Development||Start Date||End Date||Budget||Manager|
|Total Web Development Budget||$600|
|Other||Start Date||End Date||Budget||Manager|
|Total Other Budget||$0|
Sue will be solely responsible for all marketing activities other than website creation and maintenance.
Difficulties and risks:
Worst case risks may include:
Get practical ideas and good models with dozens
of examples of successful marketing plans