This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Kaolin Calefactors as it related to the marketing activities. Kaolin will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.
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The Break-even Analysis indicates that $4,449 will be needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$3,696|
|Average Percent Variable Cost||17%|
|Estimated Monthly Fixed Cost||$3,693|
The first month of business will be used to set up the work studio as well as line up retail sales outlets and schedule upcoming craft fairs. There will be a bit of business occurring in month two with a steady increase by month five.
|Direct Cost of Sales||2001||2002||2003|
|Subtotal Direct Cost of Sales||$6,924||$13,714||$16,103|
The marketing expenses are to be budgeted so that there is an increase in monthly expenses to correspond with increased activity at the various fairs. The expenses for the website will remain constant throughout the year and will consist of a monthly maintenance expense. The expenses for gallery/store implementation will increase when trips are taken to regional cities to increase the geographic range of the customer base.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$4,175||$4,800||$6,100|
|Percent of Sales||10.25%||5.95%||6.44%|
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