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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Kaolin Calefactors as it related to the marketing activities.  Kaolin will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates that $4,449 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$3,696
  
Assumptions: 
Average Percent Variable Cost17%
Estimated Monthly Fixed Cost$3,693

Sales Forecast

The first month of business will be used to set up the work studio as well as line up retail sales outlets and schedule upcoming craft fairs. There will be a bit of business occurring in month two with a steady increase by month five.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Gift purchasers$21,436$42,457$49,854
End consumers$19,292$38,211$44,869
Total Sales$40,728$80,668$94,723
    
Direct Cost of Sales200120022003
Gift purchasers$3,644$7,218$8,475
End consumers$3,280$6,496$7,628
Subtotal Direct Cost of Sales$6,924$13,714$16,103

Expense Forecast

The marketing expenses are to be budgeted so that there is an increase in monthly expenses to correspond with increased activity at the various fairs.  The expenses for the website will remain constant throughout the year and will consist of a monthly maintenance expense.  The expenses for gallery/store implementation will increase when trips are taken to regional cities to increase the geographic range of the customer base.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Art fairs$2,150$2,500$3,000
Website$600$600$600
Other$1,425$1,700$2,500
 ------------------------------------
Total Sales and Marketing Expenses$4,175$4,800$6,100
Percent of Sales10.25%5.95%6.44%

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