Public Relations Firm Marketing Plan
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of PRfect Greens as it relates to the marketing activities. PRfect Greens will address break-even analysis, sales forecasts, expenses forecasts, and how those activities link to the marketing strategy.
The break-even analysis indicates that $12,016 is needed in monthly revenue to reach the break-even point.
The first month of operation will not have any sales activity. The office will be set up and the marketing campaign will be devised. The second month will see a small amount of activity, primarily small projects of limited duration. By month three and four, visibility of PRfect Greens will have begun to take root and there will be an increasing number of inquiries that will be turned into projects. Sales will steadily increase from month four on with profitability being reached by month 10 and sales reaching $220,000 by the end of year two.
Marketing expenses will be budgeted so they are somewhat uniform throughout the year. The first few months will see an increase in spending to raise visibility for the newborn organization. Expenses will ramp up again in Sept.
|Monthly Revenue Break-even||$11,416|
|Average Percent Variable Cost||5%|
|Estimated Monthly Fixed Cost||$11,415|
|Direct Cost of Sales||2001||2002||2003|
|Subtotal Direct Cost of Sales||$4,724||$7,628||$8,534|
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$6,250||$7,200||$8,200|
|Percent of Sales||6.62%||4.72%||4.80%|