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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of PRfect Greens as it relates to the marketing activities. PRfect Greens will address break-even analysis, sales forecasts, expenses forecasts, and how those activities link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $12,016 is needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$11,416
  
Assumptions: 
Average Percent Variable Cost5%
Estimated Monthly Fixed Cost$11,415

Sales Forecast

The first month of operation will not have any sales activity. The office will be set up and the marketing campaign will be devised. The second month will see a small amount of activity, primarily small projects of limited duration. By month three and four, visibility of PRfect Greens will have begun to take root and there will be an increasing number of inquiries that will be turned into projects. Sales will steadily increase from month four on with profitability being reached by month 10 and sales reaching $220,000 by the end of year two.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Crisis management$48,403$48,000$55,000
Image management$46,069$104,556$115,676
Total Sales$94,472$152,556$170,676
    
Direct Cost of Sales200120022003
Crisis management$2,420$2,400$2,750
Image management$2,303$5,228$5,784
Subtotal Direct Cost of Sales$4,724$7,628$8,534

Expense Forecast

Marketing expenses will be budgeted so they are somewhat uniform throughout the year.   The first few months will see an increase in spending to raise visibility for the newborn organization.  Expenses will ramp up again in Sept.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Advertising$3,100$3,500$4,000
Networking campaign$1,950$2,500$3,000
Other$1,200$1,200$1,200
 ------------------------------------
Total Sales and Marketing Expenses$6,250$7,200$8,200
Percent of Sales6.62%4.72%4.80%

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