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Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Luxury Home Commissions 0% 0 0 0 1 0 1 0 1 1 1 0 0
Standard Home Commissions 0% 1 1 2 2 3 3 4 4 4 2 2 2
Condominum Commissions 0% 2 3 4 5 5 5 6 6 7 4 3 2
Total Unit Sales 3 4 6 8 8 9 10 11 12 7 5 4
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Luxury Home Commissions $37,500.00 $37,500.00 $37,500.00 $37,500.00 $37,500.00 $37,500.00 $37,500.00 $37,500.00 $37,500.00 $37,500.00 $37,500.00 $37,500.00
Standard Home Commissions $18,000.00 $18,000.00 $18,000.00 $18,000.00 $18,000.00 $18,000.00 $18,000.00 $18,000.00 $18,000.00 $18,000.00 $18,000.00 $18,000.00
Condominum Commissions $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00
Sales
Luxury Home Commissions $0 $0 $0 $37,500 $0 $37,500 $0 $37,500 $37,500 $37,500 $0 $0
Standard Home Commissions $18,000 $18,000 $36,000 $36,000 $54,000 $54,000 $72,000 $72,000 $72,000 $36,000 $36,000 $36,000
Condominum Commissions $12,000 $18,000 $24,000 $30,000 $30,000 $30,000 $36,000 $36,000 $42,000 $24,000 $18,000 $12,000
Total Sales $30,000 $36,000 $60,000 $103,500 $84,000 $121,500 $108,000 $145,500 $151,500 $97,500 $54,000 $48,000
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Luxury Home Commissions 5.00% $1,875.00 $1,875.00 $1,875.00 $1,875.00 $1,875.00 $1,875.00 $1,875.00 $1,875.00 $1,875.00 $1,875.00 $1,875.00 $1,875.00
Standard Home Commissions 10.00% $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00 $1,800.00
Condominum Commissions 20.00% $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00
Direct Cost of Sales
Luxury Home Commissions $0 $0 $0 $1,875 $0 $1,875 $0 $1,875 $1,875 $1,875 $0 $0
Standard Home Commissions $1,800 $1,800 $3,600 $3,600 $5,400 $5,400 $7,200 $7,200 $7,200 $3,600 $3,600 $3,600
Condominum Commissions $2,400 $3,600 $4,800 $6,000 $6,000 $6,000 $7,200 $7,200 $8,400 $4,800 $3,600 $2,400
Subtotal Direct Cost of Sales $4,200 $5,400 $8,400 $11,475 $11,400 $13,275 $14,400 $16,275 $17,475 $10,275 $7,200 $6,000

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Advertising $3,000 $3,000 $4,000 $4,000 $4,000 $4,000 $4,000 $3,000 $3,000 $3,000 $3,000 $3,000
Information Sessions $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Direct Mail $1,500 $0 $1,500 $0 $1,500 $0 $1,500 $0 $1,500 $0 $1,500 $0
Website $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Testimonials: Gift Certificates $250 $250 $250 $500 $250 $500 $250 $500 $250 $250 $250 $250 $250
Testimonials: Videographer/copywriter $500 $500 $500 $500 $500 $1,000 $500 $1,000 $500 $1,000 $500 $500 $500
Referral Program $250 $0 $0 $0 $250 $750 $750 $750 $750 $750 $750 $250 $250
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $7,250 $5,750 $8,500 $7,000 $9,750 $7,500 $9,750 $6,500 $8,500 $6,500 $7,500 $6,000
Percent of Sales 24.17% 15.97% 14.17% 6.76% 11.61% 6.17% 9.03% 4.47% 5.61% 6.67% 13.89% 12.50%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $30,000 $36,000 $60,000 $103,500 $84,000 $121,500 $108,000 $145,500 $151,500 $97,500 $54,000 $48,000
Leads 80 72 75 76 78 80 44 30 22 50 55 30
Leads Converted 10% 11% 12% 13% 14% 15% 16% 17% 18% 19% 20.00% 21.00%
Avg. Transactions/Customer 1 1 1 1 1 1 1 1 1 1 1 1
Avg. $/Customer $10,000 $9,000 $10,000 $12,938 $10,500 $13,500 $10,800 $13,227 $12,625 $13,929 $10,800 $12,000
Referrals 4 5 6 8 21 20 19 18 17 16 5 5
PR Mentions 1 1 1 1 2 2 3 4 5 5 6 6
Testimonials 2 2 3 4 4 5 6 7 7 4 3 2
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
Invitations to speaking engagements 0 0 0 0 1 1 1 1 1 1 1 1
Other 0 0 0 0 0 0 0 0 0 0 0 0
Business
Revenue $30,000 $36,000 $60,000 $103,500 $84,000 $121,500 $108,000 $145,500 $151,500 $97,500 $54,000 $48,000
Leads 80 72 75 76 78 80 44 30 22 50 55 30
Tactical
% of customer writing testimonials 60%
Number of agents 0 0 0 0 0 0 0 0 0 0 0 2
Strategic
Rating by Fairfield Homes for first-time home buyers 0 0 0 0 0 0 0 0 0 0 0 8
Customer satisfaction rate 0 0 0 0 0 0 0 0 0 0 90%

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