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Titicus will use its initial appointment with a prospective client as the main tool to convert them into a client. When clients inquire, they will be asked to come into the office for a meeting where they will learn everything they would like to know about buying their first home as well as about how Titicus works. These appointments will not be hard pitches where a client is pressed with all of the reasons to work with Titicus. Instead, they will attempt to show the client the specific expertise of Titicus by answering their specific questions and providing general advice relevant to first-time home buyers. Through this process, the prospect will also learn about the care that Titicus takes in its process with clients in order to make sure they are comfortable before each decision and have all of the relevant information they need.

Both suspects and prospects will be invited to the monthly information sessions, described earlier, which show both the direct expertise of Estates through his presentations and Titicus Realtors's genuine desire to make the home buying process easier by bringing in experts from related fields (renovation, landscaping, school system, mortgage brokers, bankers, financial advisors, and other even other real estate agents).

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