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Leads will be generated through the following tactics:
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Media Tracking Kits Requested
|WREF 850 AM||omitted||omitted||omitted||omitted||omitted|
|Fairfield County Homes Magazine||omitted||omitted||omitted||omitted||omitted|
|New York Times real estate section ads||omitted||omitted||omitted||omitted||omitted|
|Community access calendar||omitted||omitted||omitted||omitted||omitted|
Titicus Realtors will publish ads in these media outlets including information on the upcoming talks or information sessions, link to or URL for the Titicus website and its tagline of "Your First Home Purchase Made Easy".
Titicus Realtors will target referrals from the following sources:
One month after the closing, Titicus Realtors will speak with the past client, setting an appointment to visit them at home if possible, and deliver a customer satisfaction survey. At this time, the agent will ask the past client if they can provide the names of other friends, colleagues or family who are thinking about buying a first home in Ridgefield. The agent will request the name, phone number, and email address of the referrals and carry a pad which the client can write the information on directly. The agent will specifically ask the client for their consent to contact these prospects and let them know who referred them. The agent will explain that the company thanks past clients for every referral that closes with a $250 gift certificate to a local home goods store.
Baby stores and service providers (such as classes for parents and children) are another possible source of referrals. As they work with couples with new children who are potentially moving into a home as their family grows, these businesses will be informed of a similar deal for referrals that close on deals through Titicus Realtors. They will be given a $250 office supply store gift certificate for every referral that closes.
Accountants, financial advisors, and mortgage brokers/bankers may be working with suspects who are saving up a down payment in the hope of buying a first home. They are in a position to refer these clients to Titicus Realtors if the clients are thinking of buying in Ridgefield. Titicus will reach out to these offices with information and an offer of the same $250 office supply store gift certificate for every referral that closes.
Get practical ideas and good models with dozens
of examples of successful marketing plans