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Remodeling Contractor Marketing Plan

by John Jantsch

Remodeling Contractor

This sample marketing plan was written by John Jantsch of Duct Tape Marketing. This sample marketing plan can be edited directly in Marketing Plan Pro software.

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Marketing Calendar

Daily - hand-written notes, follow-up calls, customer contact

Weekly - review leads

Monthly - new marketing initiative

11.1 Monthly

MonthsMarketing Theme
JanStrategy
FebCore message
MarMarketing materials/kit
AprWebsite/blogs/ezine/direct mail
MayPR and referrals
JunSocial and search
JulAudio/video podcast
AugEvents
SepTBD
OctTBD
NovTBD
DecTBD

Milestones
Advertising Start Date End Date Budget Manager Department
Monthly Print Advertising 5/4/2009 5/4/2010 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Other 5/4/2009 6/3/2009 $0 ABC Department
Total Advertising Budget $0
PR Start Date End Date Budget Manager Department
Monthly Press Releases 5/4/2009 3/30/2010 $0 ABC Department
Sunday Newspaper Column 5/4/2009 5/4/2010 $0 ABC Department
Big Pitch Story - Quarterly 5/4/2009 1/29/2010 $0 ABC Department
Other 5/4/2009 6/3/2009 $0 ABC Department
Total PR Budget $0
Direct Marketing Start Date End Date Budget Manager Department
Post Card Mailing - Quarterly 5/4/2009 1/29/2010 $0 ABC Department
Pardon Our Dust Letters with Each Project 5/4/2009 5/4/2010 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Other 5/4/2009 6/3/2009 $0 ABC Department
Total Direct Marketing Budget $0
Web Development Start Date End Date Budget Manager Department
Customer Intranet Portal 5/4/2009 6/3/2009 $0 ABC Department
Establish Blogs 5/4/2009 6/18/2009 $0 ABC Department
Develop Ezine/Newsletter 5/4/2009 8/2/2009 $0 ABC Department
Monthly Podcasts 5/4/2009 6/18/2009 $0 ABC Department
Total Web Development Budget $0
Other Start Date End Date Budget Manager Department
Project Showcase/Testimonial Videos 5/4/2009 6/3/2009 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Other 5/4/2009 6/3/2009 $0 ABC Department
Total Other Budget $0
Totals $0
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Milestones
Advertising Start Date End Date Budget Manager Department
Monthly Print Advertising 5/4/2009 5/4/2010 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Other 5/4/2009 6/3/2009 $0 ABC Department
Total Advertising Budget $0
PR Start Date End Date Budget Manager Department
Monthly Press Releases 5/4/2009 3/30/2010 $0 ABC Department
Sunday Newspaper Column 5/4/2009 5/4/2010 $0 ABC Department
Big Pitch Story - Quarterly 5/4/2009 1/29/2010 $0 ABC Department
Other 5/4/2009 6/3/2009 $0 ABC Department
Total PR Budget $0
Direct Marketing Start Date End Date Budget Manager Department
Post Card Mailing - Quarterly 5/4/2009 1/29/2010 $0 ABC Department
Pardon Our Dust Letters with Each Project 5/4/2009 5/4/2010 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Other 5/4/2009 6/3/2009 $0 ABC Department
Total Direct Marketing Budget $0
Web Development Start Date End Date Budget Manager Department
Customer Intranet Portal 5/4/2009 6/3/2009 $0 ABC Department
Establish Blogs 5/4/2009 6/18/2009 $0 ABC Department
Develop Ezine/Newsletter 5/4/2009 8/2/2009 $0 ABC Department
Monthly Podcasts 5/4/2009 6/18/2009 $0 ABC Department
Total Web Development Budget $0
Other Start Date End Date Budget Manager Department
Project Showcase/Testimonial Videos 5/4/2009 6/3/2009 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Name me 5/4/2009 6/3/2009 $0 ABC Department
Other 5/4/2009 6/3/2009 $0 ABC Department
Total Other Budget $0
Totals $0