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This sample marketing plan was written by John Jantsch of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Daily - hand-written notes, follow-up calls, customer contact

Weekly - review leads

Monthly - new marketing initiative

11.1 Monthly

MonthsMarketing Theme
JanStrategy
FebCore message
MarMarketing materials/kit
AprWebsite/blogs/ezine/direct mail
MayPR and referrals
JunSocial and search
JulAudio/video podcast
AugEvents
SepTBD
OctTBD
NovTBD
DecTBD

Milestones

Create or edit this table

Milestones
Advertising Start Date End Date Budget Manager Department
Monthly Print Advertising 5/11/2009 5/11/2010 $0 ABC Department
Other 5/11/2009 6/10/2009 $0 ABC Department
Total Advertising Budget $0
PR Start Date End Date Budget Manager Department
Monthly Press Releases 5/11/2009 4/6/2010 $0 ABC Department
Sunday Newspaper Column 5/11/2009 5/11/2010 $0 ABC Department
Big Pitch Story - Quarterly 5/11/2009 2/2/2010 $0 ABC Department
Total PR Budget $0
Direct Marketing Start Date End Date Budget Manager Department
Post Card Mailing - Quarterly 5/11/2009 2/5/2010 $0 ABC Department
Pardon Our Dust Letters with Each Project 5/11/2009 5/11/2010 $0 ABC Department
Total Direct Marketing Budget $0
Web Development Start Date End Date Budget Manager Department
Customer Intranet Portal 5/11/2009 6/10/2009 $0 ABC Department
Establish Blogs 5/11/2009 6/25/2009 $0 ABC Department
Develop Ezine/Newsletter 5/11/2009 8/9/2009 $0 ABC Department
Monthly Podcasts 5/11/2009 6/25/2009 $0 ABC Department
Total Web Development Budget $0
Other Start Date End Date Budget Manager Department
Project Showcase/Testimonial Videos 5/11/2009 6/10/2009 $0 ABC Department
Other 5/11/2009 6/10/2009 $0 ABC Department
Total Other Budget $0
Totals $0

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