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This sample marketing plan was written by John Jantsch of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Free Offerings for Suspects:

  • Design Trends newsletter: highlights upscale national trends
  • Free design workshops: gives prospects a chance to experience the fun side of designing
  • 'Ask our Architect' monthly column: questions from local homeowners will position our architect as the accessible expert

Trial Offerings for Prospects:

  • Paid design sessions with experts
  • Cooking lessons with gourmet chefs

Core Offerings for Prospects and Clients:

  • Design/Remodel
  • Design only

5.1 Hourglass Strategy

Using free and paid workshops, we plan to expose prospects to the true ways in which we are different and offer vast design resources and experience.

5.2 Price Rationale

Our pricing is based on industry-provided data for square foot construction. We constantly monitor materials cost and averages for our part of the country. Our aim is to be consistently above industry standard and focus on customer service as opposed to lower-bid work. Our ability to add design gives us a much more accurate pricing picture for each project.

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