This sample marketing plan was written by John Jantsch of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Our process is just as important as the completed project. Many companies can get the work done, but few can get it done in a way that doesn't make you hate the journey.
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Smythe Contracting - Focuses on cost-plus remodeling and strong reputation in upscale neighborhoods; owner lives in very upscale community and is involved.
Kitchen by Keith - while only focused on kitchens, strong reputation for upscale design.
O'Toole Brothers - Not the force they once were, but long-time established in upper end market.
|Competitor||Smythe Contracting||Kitchen by Keith||O'Toole Brothers|
|Product and/or Service||Smythe Contracting||Kitchen by Keith||O'Toole Brothers|
|Location and Physical Appearance||Smythe Contracting||Kitchen by Keith||O'Toole Brothers|
|Added Value Factors||Smythe Contracting||Kitchen by Keith||O'Toole Brothers|
|Pre and Post Sales Service||4||5||4|
|Other Marketing Activities||Smythe Contracting||Kitchen by Keith||O'Toole Brothers|
|Established Sales Channels||5||4||5|
|Growth and Share|
|Competitor||Price||Growth Rate||Market Share|
|Kitchens by Keith||$85||3%||7%|
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of examples of successful marketing plans