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Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
First-Timer Meals 0% 1,500 1,575 1,654 1,736 1,823 1,914 2,010 2,111 2,216 2,327 2,443 2,566
Regular Meals 0% 3,000 3,090 3,183 3,278 3,377 3,478 3,582 3,690 3,800 3,914 4,032 4,153
Small Meals, Drinks, Desserts 0% 1,000 1,020 1,040 1,061 1,082 1,104 1,126 1,149 1,172 1,195 1,219 1,243
Total Unit Sales 5,500 5,685 5,877 6,076 6,282 6,496 6,718 6,949 7,188 7,436 7,694 7,962
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
First-Timer Meals $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Regular Meals $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Small Meals, Drinks, Desserts $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00
Sales
First-Timer Meals $30,000 $31,500 $33,075 $34,729 $36,465 $38,288 $40,203 $42,213 $44,324 $46,540 $48,867 $51,310
Regular Meals $60,000 $61,800 $63,654 $65,564 $67,531 $69,556 $71,643 $73,792 $76,006 $78,286 $80,635 $83,054
Small Meals, Drinks, Desserts $8,000 $8,160 $8,323 $8,490 $8,659 $8,833 $9,009 $9,189 $9,373 $9,561 $9,752 $9,947
Total Sales $98,000 $101,460 $105,052 $108,782 $112,655 $116,678 $120,855 $125,195 $129,703 $134,387 $139,254 $144,311
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
First-Timer Meals 40.00% $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00
Regular Meals 25.00% $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00
Small Meals, Drinks, Desserts 40.00% $3.20 $3.20 $3.20 $3.20 $3.20 $3.20 $3.20 $3.20 $3.20 $3.20 $3.20 $3.20
Direct Cost of Sales
First-Timer Meals $12,000 $12,600 $13,230 $13,892 $14,586 $15,315 $16,081 $16,885 $17,729 $18,616 $19,547 $20,524
Regular Meals $15,000 $15,450 $15,914 $16,391 $16,883 $17,389 $17,911 $18,448 $19,002 $19,572 $20,159 $20,764
Small Meals, Drinks, Desserts $3,200 $3,264 $3,329 $3,396 $3,464 $3,533 $3,604 $3,676 $3,749 $3,824 $3,901 $3,979
Subtotal Direct Cost of Sales $30,200 $31,314 $32,473 $33,678 $34,932 $36,238 $37,596 $39,009 $40,480 $42,012 $43,606 $45,266

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Advertising $500 $500 $500 $500 $500 $500 $500 $500 $500 $2,000 $500 $500
Public Relations $250 $250 $250 $250 $250 $250 $250 $250 $250 $1,250 $250 $250
Web Development $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Direct Mail $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Referral Program $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Marketing Training $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Loyalty Progam $150 $200 $300 $500 $550 $605 $666 $732 $805 $886 $974 $1,072
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $2,900 $2,950 $3,050 $3,250 $3,300 $3,355 $3,416 $3,482 $3,555 $6,136 $3,724 $3,822
Percent of Sales 2.96% 2.91% 2.90% 2.99% 2.93% 2.88% 2.83% 2.78% 2.74% 4.57% 2.67% 2.65%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $98,000 $101,460 $105,052 $108,782 $112,655 $116,678 $120,855 $125,195 $129,703 $134,387 $139,254 $144,311
Leads 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Leads Converted 5.00% 5.00% 6.00% 6.00% 6.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00%
Avg. Transactions/Customer 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50
Avg. $/Customer $18 $18 $18 $18 $18 $18 $18 $18 $18 $18 $18 $18
Referrals 0 0 0 50 55 72 93 121 157 204 265 345
PR Mentions 5 7 10 11 12 13 15 16 18 19 21 24
Testimonials 0 0 0 0 500 550 572 595 619 643 669 696
Other

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
Shift management time 120 96 84 72 60 60 60 60 60 60 60 60
Hours of marketing work 30 40 40 40 40 40 40 40 40 40 40 40
Business
Revenue $98,000 $101,460 $105,052 $108,782 $112,655 $116,678 $120,855 $125,195 $129,703 $134,387 $139,254 $144,311
Cash reserved for new restaurant $10,000 $15,073 $15,253 $15,439 $15,633 $15,834 $16,043 $16,260 $16,485 $16,719 $16,963 $17,216
Strategic
PR mentions 5 7 10 11 12 13 15 16 18 19 21 24
Ranking in Whoville Post Annual Restaurant Review 5 0 0 0 0 0 0 0 0 0 0 0
Tactical
Theme nights held 0 1 1 1 1 2 2 2 2 2 2 2
Neon Points awarded 9,800 15,219 21,010 27,196 39,429 46,671 48,342 56,338 58,366 60,474 65,449 72,156

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