Neon Memories Diner
This sample marketing plan can be edited directly in Sales and Marketing Pro software.
The external marketing message which Neon Memories Diner wants to put across is family fun in a nostalgic, non-fast food environment. The internal positioning goal is to promote fun and comfort for the customers, and authenticity of presentation by servers and the team.
Results desired include:
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
The core message is "Your Way-Back-When Diner," which focuses on the personal connection that customers who were around in the '50s and '60s should feel at the diner. The brand identity of the marketing is fun and accessible to all ages. The images used are more eclectic and diverse than a chain restaurant like McDonald's or Burger King, but are all consistently from the era.
The core elements include:
The logo for the diner features a cartoon image of a Neon Memories Diner server holding up a plate with a burger, fries, and a milkshake. The name and wording is featured in dark red and light blue, and in a consistent typeface wherever it appears.
Get practical ideas and good models with dozens
of examples of successful marketing plans