Neon Memories Diner
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Neon Memories Diner will generate leads through the following means:
Direct mail campaign:
Lead generation tracking will be through the POS system at the reception desk of the restaurant. The database will track customers by name and part of their address and will include information on the source of each customer. All customers who take advantage of first-timer discounts or sign up for Neon Points must be registered in the system. The system will be able to attach dollar values to the different sources of leads so that they can be evaluated periodically, and the campaigns can be adjusted or ended if they are not yielding satisfactory results.
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Media Tracking Kits Requested
|Whoville Sun||Roger W.||omitted||TBD||TBD||TBD|
|Whoville Times||Sharon G||omitted||TBD||TBD||TBD|
|Whoville Post||Betsy H.||omitted||TBD||TBD||TBD|
|WWHO local radio||Frank L.||omitted||TBD||TBD||TBD|
|WHSF local radio||Tanya O.||omitted||TBD||TBD||TBD|
|Online local pay-per-click||John. J||omitted||TBD||TBD||TBD|
|Whoville University alumni & parents newsletter||Zach B.||omitted||TBD||TBD||TBD|
Neon Memories Diner will seek referrals from returning registered customers after each meal is completed. The individual who is paying the bill, or other adults at the table, will be given coupons for first-timers marked "courtesy of THEIR NAME". They will be invited to pass these on to others who might enjoy the restaurant and who can take advantage of the coupon. When a coupon is used, 50 Neon Points will be awarded to the referring customer (equal to a $5 value).
Professional referrals will be sought through fraternal and community organizations such as the Lion's Club and the Shriners, through college alumni and parents associations (Whoville University and Horton College), and through local professional organizations (bar association, Whoville accountants, Whoville medical association, etc.) These organizations have older and upper-income memberships which fall into the target market for Neon Memories Diner. Membership first-timer discount offers will be sent to these organizations, which can be advertised to their members through their newsletters, websites, or mailing lists.
Get practical ideas and good models with dozens
of examples of successful marketing plans