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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Daily marketing activities include the following:

  • Review staff reviews and customer suggestions from the previous day - first thing in the morning
  • Devote one hour to the marketing "theme" of the month activity - 8 to 9 am
  • Devote one hour to other marketing activities (newsletter, advertising, direct mail, PR, professional referrals, etc.) - 12 to 1 pm

The monthly marketing theme focus will be broken into four weeks of actionable steps for a total of 20 hours devoted the marketing theme each month. This breakdown will be done one week before the beginning of each month.

Monthly

Months Marketing Theme
1 Membership organization referrals
2 Theme night planning
3 Advertisement planning and revision
4 Direct mail campaign
5 Email newsletter
6 Customer referrals
7 Website revisit/revision
8 PR program
9 Social media tools
10 Marketing kit revision
11 Neon Points program
12 Customer feedback program

Milestones

Create or edit this table


Milestones
Advertising Start Date End Date Budget Manager Implemented by
Radio spot writing and recording 2/1/2010 2/15/2010 $2,500 CEO Ad Firm
New print ad design 1/15/2010 2/1/2010 $1,000 CEO Designer
Total Advertising Budget $3,500
PR Start Date End Date Budget Manager Department
Redesign marketing kit 2/15/2010 2/28/2010 $500 CEO Designer/CEO
Create target press list 3/1/2010 3/15/2010 $0 CEO CEO
Send first round of press releases for theme nights 3/15/2010 3/31/2010 $0 CEO CEO
Total PR Budget $500
Direct Marketing Start Date End Date Budget Manager Department
Direct mail list developement and card design 2/1/2010 2/15/2010 $1,500 CEO CEO/Designer
Design customer postcard mailing template 3/15/2010 3/31/2010 $250 CEO Designer
Second list development 8/1/2010 8/15/2010 $500 CEO CEO
Total Direct Marketing Budget $2,250
Web Development Start Date End Date Budget Manager Department
Website redesign 2/1/2010 3/31/2010 $5,000 CEO Designer
Facebook page design 4/1/2010 4/30/2010 $500 CEO Designer
Email newsletter template design 4/1/2010 4/30/2010 $500 CEO Designer
Total Web Development Budget $6,000
Other Start Date End Date Budget Manager Department
Marketing training, planning & curriculum writing 5/1/2010 5/15/2010 $100 CEO CEO/Managers
Begin monthly bonus program 6/30/2010 7/31/2010 $100 CEO CEO/Managers
Customer feedback system implement (print cards, create box, train employees, create database to track) 4/1/2010 4/30/2010 $250 CEO CEO/Managers
Total Other Budget $450
Totals $12,700

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