Neon Memories Diner
This sample marketing plan can be edited directly in Sales and Marketing Pro software.
While a printed marketing kit will not generally be used, it can be prepared based on the same items on the Neon Memories Diner website. The marketing kit will be used as a press kit and when seeking relationships with membership organizations which can provide referrals, although it will not be sent or provided to consumers.
The press/marketing kit will include:
Testimonials will be requested on a card provided with the checks given to each table. They will be sifted through once a week by the manager and the top 10 or so will be set aside for potential inclusion in the marketing kit and website.
The marketing kit will be updated once a quarter. A cover letter will be tailored to individual prospects or press outlets as needed.
Get practical ideas and good models with dozens
of examples of successful marketing plans