Neon Memories Diner
This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Customer loyalty is encouraged and rewarded through both financial means (Neon Points which translate into coupons for $10 off a meal) and qualitative means (ongoing theme nights held approximately every other week, which provide many different experiences for customers). All customers are encouraged to provide feedback at every meal on their survey cards and on the website through comments emailed to the company. All email comments will be answered appropriately with at least a form letter thanking them for their suggestion. The goal of these connections with customers is to make customers feel that the Neon Memories Diner is "their" place.
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
The Neon Memories Diner theme nights are primarily focused on premuim clients. Each theme night will feature a performance by a live musician, comedian, singer, or impersonator, a restaurant-wide trivia game, or other entertainment. There will be no additional cost to attend a theme night, although reservations will be taken to encourage attendees to plan ahead and invite additional family or friends. Accommodations will be made to seat large groups together at theme nights.
The Neon Points program also directly involves loyal customers in the process of building the customer base by inviting them to refer customers and earn 50 Neon Points for each customer they refer.
Neon Memories Diner's WOW process includes the following elements:
Get practical ideas and good models with dozens
of examples of successful marketing plans