Inline Skating Marketing Plan

Pegasus Sports

Executive summary (excerpt only)

Pegasus Sports International is a start-up aftermarket inline skating accessory manufacturer.  In addition to the aftermarket products, Pegasus is developing SkateTours, a service that takes clients out, in conjunction with a local skate shop, and provides them with an afternoon of skating using inline skates and some of Pegasus' other accessories such as SkateSails. 

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