Regional Theatre Marketing Plan

The Players Theatre Company

Executive Summary

The value of live theatre is immeasurable. The Players Theatre Company offers self-growth and education to all of its audiences. Our classes for students are focused on building self-confidence through theatre games and performance. Our classes for educators offer new and interesting ways in how to approach traditional academic subjects, such as math and social studies. We also teach new ways in how to relate to students and how to optimize the learning time in the classroom. Moreover, The Players rework traditional pieces and create new pieces to fit in with the fast-paced times of the end at the 20th century. Our performances are always a new experience for audiences even if it is a new rendition of Romeo and Juliet. We try to relate as performers to our contemporary audience and offer new insights on our society.