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Agriculture Produce Farm Marketing Plan

Mixed Greens Salad Gardens

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Controls


5.0 Controls

The purpose of Mixed Greens Salad Gardens' marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

  • Revenue: monthly and annual.
  • Expenses: monthly and annual.
  • Repeat business.
  • Customer satisfaction.

5.1 Implementation

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.


Milestones
Milestones
AdvertisingStart DateEnd DateBudgetManagerDepartment
Advertising campaign1/1/200112/31/2001$3,200HeidiMarketing
Other
Total Advertising Budget $3,200
PRStart DateEnd DateBudgetManagerDepartment
Other
Total PR Budget $0
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20013/1/2001$50HeidiMarketing
Other
Total Direct Marketing Budget $50
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Networking campaign1/1/200112/31/2001$3,100HeidiMarketing
Other
Total Web Development Budget $3,100
OtherStart DateEnd DateBudgetManagerDepartment
Other
Total Other Budget $0
Totals $6,350

5.2 Marketing Organization

Heidi Ponic is responsible for all marketing activities.


5.3 Contingency Planning

Difficulties and risks:

  • Problems generating visibility.
  • An already established competitor that chooses to compete on quality and flexibility.
  • Poor weather which could hamper crop yields.

Worst case risks may include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment to cover liabilities.
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