Agriculture Produce Farm Marketing Plan

Mixed Greens Salad Gardens

Financials

4.0 Financials

This section will offer a financial overview of Mixed Greens Salad Gardens as it relates to the marketing activities. Mixed Greens Salad Gardens will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

4.1 Break-even Analysis

The Break-even Analysis indicates $8,636 will be need in monthly revenue to reach the break-even point.

Break-even Analysis



Break-even Analysis

Break-even Analysis
Monthly Revenue Break-even	$7,755
Assumptions:
Average Percent Variable Cost	12%
Estimated Monthly Fixed Cost	$7,600

4.2 Sales Forecast

The first month will be used to set up the green house and get things underway. There will not be sales activity until month three when the first greens will be sprouting. From month three there will be a steady increase in production and sales. This will continue until month nine when the consumer sales will be significantly decreasing due to the closing of the farmer's markets. From month nine to 16 MG will have an increase in restaurant sales to offset the elimination of the consumer sales. By month 17, restaurant sales will decrease to accommodate the ramping up of consumer sales again.

Sales Monthly



Sales Forecast

Sales Forecast
	FY 2007	FY 2008	FY 2009
Sales
Individual consumers	$19,944	$38,899	$51,212
Restaurants	$51,428	$72,545	$78,998
Total Sales	$71,372	$111,444	$130,210
Direct Cost of Sales	FY 2007	FY 2008	FY 2009
Individual consumers	$2,393	$4,668	$6,145
Restaurants	$6,171	$8,705	$9,480
Subtotal Direct Cost of Sales	$8,565	$13,373	$15,625

4.3 Expense Forecast

Marketing expenses are budgeted to see a spike in costs between months five through eight for consumer sales, and nine through 11 for restaurant sales.

Monthly Expense Budget



Marketing Expense Budget

Marketing Expense Budget
	FY 2007	FY 2008	FY 2009
Advertising	$1,100	$1,100	$1,000
Other	$1,050	$1,050	$1,000
Other	$0	$0	$0
	------------	------------	------------
Total Sales and Marketing Expenses	$2,150	$2,150	$2,000
Percent of Sales	3.01%	1.93%	1.54%