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Plan Outline

Bed & Breakfast Marketing Plan

5.0 Controls

The purpose of The Enchanted Vineyard Bed & Breakfast's marketing plan is to serve as a guide for the organization.

The following areas will be monitored to gauge performance:

5.1 Implementation Milestones

The following milestones identify the key marketing programs. It is important to accomplish each one on budget and on time.

Milestones

Milestones

Advertising	Start Date	End Date	Budget	Manager	Department
Assorted advertising activities	1/1/2001	1/1/2004	$5,400	Missy	Marketing
Other
Total Advertising Budget			$5,400
PR	Start Date	End Date	Budget	Manager	Department
Strategic development	3/1/1999	1/1/2004	$5,400	Missy	Marketing
Other
Total PR Budget			$5,400
Direct Marketing	Start Date	End Date	Budget	Manager	Department
Marketing plan completion	1/1/2001	2/1/2001	$0	Missy	Marketing
Other
Total Direct Marketing Budget			$0
Web Development	Start Date	End Date	Budget	Manager	Department
Website maintenance	1/1/2001	1/1/2001	$6,000	Missy	Marketing
Other
Total Web Development Budget			$6,000
Other	Start Date	End Date	Budget	Manager	Department

Other
Total Other Budget			$0
Totals			$16,800

5.2 Marketing Organization

Missy Stewart will be solely responsible for the marketing activities beyond outside occasional creative help.

5.3 Contingency Planning

Difficulties and risks:

Worst case risks may include:

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