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Plan Outline

Car Wash Marketing Plan

5.0 Controls

The purpose of SR's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

5.1 Implementation Milestones

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

Milestones

Milestones

Advertising	Start Date	End Date	Budget	Manager	Department
Advertisement campaign #1	1/1/2003	6/30/2003	$6,550	Mark	Marketing
Advertisement campaign #2	3/1/1999	12/30/2003	$7,550	Mark	Marketing
Other
Total Advertising Budget			$14,100
PR	Start Date	End Date	Budget	Manager	Department
Profitability for the coupon program	1/1/2003	7/15/2003	$1,005	Mark	Marketing
Other
Total PR Budget			$1,005
Direct Marketing	Start Date	End Date	Budget	Manager	Department
Marketing plan completion	1/1/2003	2/1/2003	$0	Mark	Marketing
Other
Total Direct Marketing Budget			$0
Web Development	Start Date	End Date	Budget	Manager	Department

Other
Total Web Development Budget			$0
Other	Start Date	End Date	Budget	Manager	Department

Other
Total Other Budget			$0
Totals			$15,105

5.2 Marketing Organization

Mark Deshpande will be responsible for the marketing activities.

5.3 Contingency Planning

Difficulties and Risks

Worst Case Risks May Include

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