Dog Kennel School Marketing Plan
Canine Critter College
Executive Summary (excerpt only):
Canine Critter College (CCC) is a dog obedience school located in Eugene, Ore. Canine Critter College is unique in its approach to dog obedience. Instead of training the dog, CCC works on training the owners on how to train the dog, as well as establish clear lines of communication between the dog and the owner. Establishing clear communication with the dog and understanding the dog's canine physical and social behavior is the most fundamental lessons to learn.
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