E-commerce Retailer Marketing Plan
Nature's Candy
Executive Summary (excerpt only):
Nature's Candy (NC) is an e-commerce company designed to become the market leader in Web-based sales of naturopathic and homeopathic nutritional supplements. The company is located in Chicago, IL. Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. Most of the dotcoms failed because of access to capital with an unproven business model and no true revenue streams. Nature's Candy will overcome these problems with an easy to use website and an efficient distribution system.
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