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Health Fitness Marketing Plan

Corporate Fitness

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Controls


5.0 Controls

The purpose of Corporate Fitness' marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

  • Revenue- monthly and annual.
  • Expenses- monthly and annual.
  • Customer satisfaction.
  • Wellness program effectiveness within each company.

5.1 Implementation

The following milestones identify the key marketing plan programs. It is important to accomplish each one on time an on budget.


Milestones
Milestones
AdvertisingStart DateEnd DateBudgetManagerDepartment
Advertising Campaign #11/1/20036/30/2003$3,750RobertMarketing
Advertising Campaign #27/1/200312/30/2003$5,500RobertMarketing
Other
Total Advertising Budget $9,250
PRStart DateEnd DateBudgetManagerDepartment
Pamphlet Completion1/1/20033/1/2003$1,000SteveMarketing
Other
Total PR Budget $1,000
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing Plan Completion1/1/20032/1/2003$0SteveMarketing
Other
Total Direct Marketing Budget $0
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Website Completion1/1/20033/15/2003$9,200SteveMarketing
Other
Total Web Development Budget $9,200
OtherStart DateEnd DateBudgetManagerDepartment
Other
Total Other Budget $0
Totals $19,450

5.2 Marketing Organization

Steve Perkins and Robert Gomez will share responsibility for the marketing activities.


5.3 Contingency Planning

Difficulties and Risks

  • Problems developing a sufficiently large client base.
  • Significant economic downturns.

Worst Case Risks Include

  • Determining that the business can no longer support itself.
  • Having to liquidate equipment to cover liabilities.
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