MLM Water Filter Marketing Plan
The Water Factory
Executive Summary (excerpt only):
The Water Factory is a network marketing firm that sells Water Genie home water filtration systems. The Water Factory has chosen the network marketing business model as a way of creating a recurring revenue structure in a home business. Aych Tu-oh, the founder and owner has done significance amounts of research and has determined the filtered water market is a large, fast growing market. People are willing to pay up to five times the cost per gallon for water than they are for gasoline.
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