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Outdoor Gear Designer Marketing Plan

Simplistic Labyrinth Design Studio

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Controls


5.0 Controls

The purpose of Simplistic Labyrinth's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

  • Revenue: monthly and annual.
  • Expenses: monthly and annual.
  • Repeat business.
  • Customer satisfaction.



5.1 Implementation

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.


Milestones
Milestones
AdvertisingStart DateEnd DateBudgetManagerDepartment
Advertising campaign1/1/2001ongoing$3,600IkanDepartment
Other
Total Advertising Budget $3,600
PRStart DateEnd DateBudgetManagerDepartment
Industry trade show participation1/1/2001ongoing$3,300IkanDepartment
Other
Total PR Budget $3,300
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20012/1/2001$0IkanDepartment
Other
Total Direct Marketing Budget $0
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Website maintenance1/1/2001ongoing$2,700outsourcedDepartment
Other
Total Web Development Budget $2,700
OtherStart DateEnd DateBudgetManagerDepartment
Other
Total Other Budget $0
Totals $9,600

5.2 Marketing Organization

Ikan Fabreekate is responsible for all of the marketing activities.


5.3 Contingency Planning

Difficulties and risks:

  • Problems generating visibility.
  • A slump in the outdoor industry market.

Worst case risks may include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment to cover liabilities.
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