Outdoor Gear Designer Marketing Plan

Simplistic Labyrinth Design Studio

Financials

4.0 Financials

This section will offer a financial overview of Simplistic Labyrinth as it relates to the marketing activities. Simplistic will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

4.1 Break-even Analysis

The Break-even Analysis indicates $3,889 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis



Break-even Analysis

Break-even Analysis
Monthly Revenue Break-even	$3,500
Assumptions:
Average Percent Variable Cost	10%
Estimated Monthly Fixed Cost	$3,500

4.2 Sales Forecast

The first month will be used to set up the design studio in the basement of Ikan's home, sign up for the upcoming trade shows and get advertisements in the appropriate journals and magazines. Getting the word out to the industry that Simplistic Labyrinth is in business will take several months. To help cover the bills, Ikan will be doing repair work and prototyping solicited through the local outdoor stores. Ikan is friends with the owners of three stores and they are more than happy to point customers in his direction.

During month three Ikan will begin to get business that was generated through the trade show. This business will be somewhat lumpy, meaning that the revenues will come in large chunks, a large amount one month and nothing for the next. While this theoretically causes cash flow problems, Ikan is well aware of this nature and will guard against any possible problems.

From month three on, sales will grow steadily. Profitability will be reached by month four.

Sales Monthly



Sales Forecast

Sales Forecast
	2001	2002	2003
Sales
Manufacturers	$21,865	$29,788	$32,455
Entrepreneurs	$16,245	$26,455	$30,145
Total Sales	$38,110	$56,243	$62,600
Direct Cost of Sales	2001	2002	2003
Manufacturers	$2,187	$2,979	$3,246
Entrepreneurs	$1,625	$2,646	$3,015
Subtotal Direct Cost of Sales	$3,811	$5,624	$6,260

4.3 Expense Forecast

Marketing expenses will be present throughout the year, however they will ramp up in June and December, timed to communicate with manufacturers who are designing their products for the Fall/Winter and Spring/Summer seasons respectively.

Monthly Expense Budget



Marketing Expense Budget

Marketing Expense Budget
	2001	2002	2003
Trade show participation	$1,200	$1,200	$1,200
Advertisements	$1,100	$1,100	$1,100
Other	$900	$900	$900
	------------	------------	------------
Total Sales and Marketing Expenses	$3,200	$3,200	$3,200
Percent of Sales	8.40%	5.69%	5.11%