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Plan Outline

Video Store Marketing Plan

5.0 Controls

The purpose of ICF's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

5.1 Implementation Milestones

The following milestones identify the key marketing programs. It is important to accomplish each one on time, and on budget.

Milestones

Milestones

Advertising	Start Date	End Date	Budget
Marketing plan completion	1/1/2001	2/1/2001	$0
Advertising campaign #1	1/1/2001	4/31/01	$1,800
Advertising campaign #2	9/1/2001	12/31/2001	$2,100
Total Advertising Budget			$3,900
PR	Start Date	End Date	Budget
Strategic alliance #1	1/1/2001	4/31/01	$1,200
Strategic alliance campaign #2	9/1/2001	12/31/2001	$1,800
Total PR Budget			$3,000
Direct Marketing	Start Date	End Date	Budget
Other			$0
Other			$0
Total Direct Marketing Budget			$0
Web Development	Start Date	End Date	Budget
Other			$0
Other			$0
Total Web Development Budget			$0
Other	Start Date	End Date	Budget
Other			$0
Other			$0
Total Other Budget			$0
Totals			$6,900

5.2 Marketing Organization

Janet Sinemma will be responsible for all of the marketing activities that ICF will undertake.

5.3 Contingency Planning

Difficulties and risks:

Worst case risks include:

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