Advanced Linguistic Pontificators
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Advanced Linguistic Pontificators as it relates to the marketing activities. Topics will address break-even analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
The break-even analysis indicates that revenue of $5,667 needs to be generated each month to reach the break-even point.
|Monthly Revenue Break-even||$5,100|
|Average Percent Variable Cost||15%|
|Estimated Monthly Fixed Cost||$5,100|
Advanced Linguistic Pontificators' sales strategy is relatively straight-forward. Let the customer see part of a presentation in addition to the information contained in Daug's book and the product/service will sell itself. The customer will see examples of Daug's work through three avenues.
These examples of Daug's work will speak for themselves. Once the customer is interested, they would only need to contact the office and determine availability, and set up an event.
The first month will be used to set up the office and schedule some public seminars for month two. There will be some sales activity during months three through seven. Starting month eight, things will begin to pick up nicely as word gets out that Daug is on the circuit.
|Medium size companies||$49,825||$84,000||$90,000|
|Large size companies||$57,200||$97,000||$100,000|
|Direct Cost of Sales||2003||2004||2005|
|Medium size companies||$7,474||$12,600||$13,500|
|Large size companies||$8,580||$14,550||$15,000|
|Subtotal Direct Cost of Sales||$16,054||$27,150||$28,500|
The marketing expenses will be budged so they are fairly high during the first quarter. This will serve as an introduction of ALP's services to their perspective customers. The expenses will settle down until the last quarter when they will rise again.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$7,935||$8,000||$8,900|
|Percent of Sales||7.41%||4.42%||4.68%|
Get practical ideas and good models with dozens
of examples of successful marketing plans