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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Advanced Linguistic Pontificators as it relates to the marketing activities. Topics will address break-even analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that revenue of $5,667 needs to be generated each month to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$5,100
  
Assumptions: 
Average Percent Variable Cost15%
Estimated Monthly Fixed Cost$5,100

Sales Forecast

Advanced Linguistic Pontificators' sales strategy is relatively straight-forward. Let the customer see part of a presentation in addition to the information contained in Daug's book and the product/service will sell itself. The customer will see examples of Daug's work through three avenues.

  1. Purchase a copy of Daug's book.
  2. Receive an excerpt of the book from Advanced Linguistic Pontificators' office.
  3. View an example of one of Daug's presentations via streaming media from Advanced Linguistic Pontificators' website.

These examples of Daug's work will speak for themselves. Once the customer is interested, they would only need to contact the office and determine availability, and set up an event.

The first month will be used to set up the office and schedule some public seminars for month two. There will be some sales activity during months three through seven. Starting month eight, things will begin to pick up nicely as word gets out that Daug is on the circuit.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Medium size companies$49,825$84,000$90,000
Large size companies$57,200$97,000$100,000
Total Sales$107,025$181,000$190,000
    
Direct Cost of Sales200320042005
Medium size companies$7,474$12,600$13,500
Large size companies$8,580$14,550$15,000
Subtotal Direct Cost of Sales$16,054$27,150$28,500

Expense Forecast

The marketing expenses will be budged so they are fairly high during the first quarter. This will serve as an introduction of ALP's services to their perspective customers. The expenses will settle down until the last quarter when they will rise again.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Public seminars$2,250$2,000$2,200
Publication promotions$1,825$2,000$2,200
Other$3,860$4,000$4,500
 ------------------------------------
Total Sales and Marketing Expenses$7,935$8,000$8,900
Percent of Sales7.41%4.42%4.68%

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