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Sheet Music Website Marketing Plan

Winning Score

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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Sheet Music Sales 0% $60,000 $60,600 $61,206 $61,818 $62,436 $63,061 $63,691 $64,328 $64,971 $65,621 $66,277 $66,940
Partnership Sales Revenue 0% $1,500 $1,515 $1,530 $1,545 $1,561 $1,577 $1,592 $1,608 $1,624 $1,641 $1,657 $1,674
Discount Club 0% $2,000 $2,040 $2,081 $2,122 $2,165 $2,208 $2,252 $2,297 $2,343 $2,390 $2,438 $2,487
Articles Adsense Revenue 0% $2,500 $2,550 $2,601 $2,653 $2,706 $2,760 $2,815 $2,872 $2,929 $2,988 $3,047 $3,108
Total Sales $66,000 $66,705 $67,418 $68,139 $68,868 $69,605 $70,351 $71,105 $71,868 $72,640 $73,420 $74,209
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Domain renewal $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1
Hosting $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Subtotal Direct Cost of Sales $1 $501 $501 $501 $501 $501 $501 $501 $501 $501 $501 $501
Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Pay-Per-Click Spend $1,000 $1,020 $1,040 $1,061 $1,082 $1,104 $1,126 $1,149 $1,172 $1,195 $1,219 $1,243
Banner Ad Rotation $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $2,000 $2,020 $2,040 $2,061 $2,082 $2,104 $2,126 $2,149 $2,172 $2,195 $2,219 $2,243
Percent of Sales 3.03% 3.03% 3.03% 3.03% 3.02% 3.02% 3.02% 3.02% 3.02% 3.02% 3.02% 3.02%
Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $66,000 $66,705 $67,418 $68,139 $68,868 $69,605 $70,351 $71,105 $71,868 $72,640 $73,420 $74,209
Leads 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Leads Converted 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00%
Avg. Transactions/Customer 1 1 1 1 1 1 1 1 1 1 1 1
Avg. $/Customer $130 $135 $140 $145 $150 $155 $160 $165 $170 $175 $180 $185
Referrals 10 11 12 13 15 16 18 19 21 24 26 29
PR Mentions 1 1 1 1 1 1 1 1 1 1 1 1
Testimonials 15 15 15 15 15 15 15 15 15 15 15 15
Other 0 0 0 0 0 0 0 0 0 0 0 0
Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Business
Sheet music sales 60,000 60,600 61,206 61,818 62,436 63,061 63,691 64,328 64,971 65,621 66,277 66,940
Partnership Sales 1,500 1,515 1,530 1,545 1,561 1,577 1,592 1,608 1,624 1,641 1,657 1,674
Discount Club 2,000 2,040 2,081 2,122 2,165 2,208 2,252 2,297 2,343 2,390 2,438 2,487
Tactical
New articles for website 2 3 3 4 4 3 4 4 5 5 5 5
Blog entries 10 11 12 13 14 15 16 17 18 19 20 20
Strategic
Choral Society Partnerships 0 0 0 1 1 1 2 2 1 1 1 2
Strategic 2 0 0 0 0 0 0 0 0 0 0 0 0
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Edit This Plan
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Sheet Music Sales 0% $60,000 $60,600 $61,206 $61,818 $62,436 $63,061 $63,691 $64,328 $64,971 $65,621 $66,277 $66,940
Partnership Sales Revenue 0% $1,500 $1,515 $1,530 $1,545 $1,561 $1,577 $1,592 $1,608 $1,624 $1,641 $1,657 $1,674
Discount Club 0% $2,000 $2,040 $2,081 $2,122 $2,165 $2,208 $2,252 $2,297 $2,343 $2,390 $2,438 $2,487
Articles Adsense Revenue 0% $2,500 $2,550 $2,601 $2,653 $2,706 $2,760 $2,815 $2,872 $2,929 $2,988 $3,047 $3,108
Total Sales $66,000 $66,705 $67,418 $68,139 $68,868 $69,605 $70,351 $71,105 $71,868 $72,640 $73,420 $74,209
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Domain renewal $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1
Hosting $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Subtotal Direct Cost of Sales $1 $501 $501 $501 $501 $501 $501 $501 $501 $501 $501 $501
Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Pay-Per-Click Spend $1,000 $1,020 $1,040 $1,061 $1,082 $1,104 $1,126 $1,149 $1,172 $1,195 $1,219 $1,243
Banner Ad Rotation $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $2,000 $2,020 $2,040 $2,061 $2,082 $2,104 $2,126 $2,149 $2,172 $2,195 $2,219 $2,243
Percent of Sales 3.03% 3.03% 3.03% 3.03% 3.02% 3.02% 3.02% 3.02% 3.02% 3.02% 3.02% 3.02%
Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $66,000 $66,705 $67,418 $68,139 $68,868 $69,605 $70,351 $71,105 $71,868 $72,640 $73,420 $74,209
Leads 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Leads Converted 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00%
Avg. Transactions/Customer 1 1 1 1 1 1 1 1 1 1 1 1
Avg. $/Customer $130 $135 $140 $145 $150 $155 $160 $165 $170 $175 $180 $185
Referrals 10 11 12 13 15 16 18 19 21 24 26 29
PR Mentions 1 1 1 1 1 1 1 1 1 1 1 1
Testimonials 15 15 15 15 15 15 15 15 15 15 15 15
Other 0 0 0 0 0 0 0 0 0 0 0 0
Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Business
Sheet music sales 60,000 60,600 61,206 61,818 62,436 63,061 63,691 64,328 64,971 65,621 66,277 66,940
Partnership Sales 1,500 1,515 1,530 1,545 1,561 1,577 1,592 1,608 1,624 1,641 1,657 1,674
Discount Club 2,000 2,040 2,081 2,122 2,165 2,208 2,252 2,297 2,343 2,390 2,438 2,487
Tactical
New articles for website 2 3 3 4 4 3 4 4 5 5 5 5
Blog entries 10 11 12 13 14 15 16 17 18 19 20 20
Strategic
Choral Society Partnerships 0 0 0 1 1 1 2 2 1 1 1 2
Strategic 2 0 0 0 0 0 0 0 0 0 0 0 0