Sheet Music Website Marketing Plan

Winning Score

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Web Plan

Our website is the market leader for free sheet music, giving us a significant competitive advantage with every major search engine. By browsing through our ___, prospects will learn the advantages of ____, leading our ideal customers to purchase our products. Individuals who are not looking to buy sheet music will be monetized through other methods.

6.1 Social Media Plan

We will continue to embrace social media through various avenues, including the blog, the articles, and the revamped Expert Advice area. The blog will provide the site with a steady stream of fresh and relevant content; an RSS feed of this content will appear on the website's index page. The articles will grow with the addition of new content and will continue to attract commenters. The new Expert Advice area will provide prospects and casual browsers with a forum to be able to ask relevant questions to musical arrangement, composing, and performance experts.