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Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Standard Monthly Membership Fees 2,500 2,573 2,650 2,732 2,819 2,911 3,010 3,114 3,224 3,340 3,463 3,594
Premium Monthly Membership Fees 3,500 3,553 3,610 3,673 3,741 3,815 3,895 3,982 4,074 4,174 4,280 4,394
Registration Fees 250 263 276 289 304 319 335 352 369 388 407 428
Other Revenues 50% 1,250 1,286 1,325 1,366 1,409 1,456 1,505 1,557 1,612 1,670 1,732 1,797
Total Unit Sales 7,500 7,674 7,860 8,060 8,274 8,502 8,745 9,004 9,279 9,572 9,883 10,212
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Standard Monthly Membership Fees $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Premium Monthly Membership Fees $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Registration Fees $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00
Other Revenues $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
Sales
Standard Monthly Membership Fees $50,000 $51,450 $52,993 $54,635 $56,378 $58,229 $60,191 $62,270 $64,472 $66,803 $69,267 $71,873
Premium Monthly Membership Fees $87,500 $88,813 $90,252 $91,823 $93,532 $95,384 $97,385 $99,541 $101,860 $104,347 $107,011 $109,859
Registration Fees $8,750 $9,188 $9,647 $10,129 $10,636 $11,167 $11,726 $12,312 $12,928 $13,574 $14,253 $14,965
Other Revenues $37,500 $38,588 $39,745 $40,976 $42,284 $43,671 $45,143 $46,703 $48,354 $50,102 $51,951 $53,905
Total Sales $183,750 $188,038 $192,637 $197,563 $202,830 $208,451 $214,445 $220,826 $227,614 $234,826 $242,482 $250,602
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Standard Monthly Membership Fees 1.00% $0.20 $0.20 $0.20 $0.20 $0.20 $0.20 $0.20 $0.20 $0.20 $0.20 $0.20 $0.20
Premium Monthly Membership Fees 1.00% $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25
Registration Fees 50.00% $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50
Other Revenues 60.00% $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00
Direct Cost of Sales
Standard Monthly Membership Fees $500 $515 $530 $546 $564 $582 $602 $623 $645 $668 $693 $719
Premium Monthly Membership Fees $875 $888 $903 $918 $935 $954 $974 $995 $1,019 $1,043 $1,070 $1,099
Registration Fees $4,375 $4,594 $4,823 $5,065 $5,318 $5,584 $5,863 $6,156 $6,464 $6,787 $7,126 $7,483
Other Revenues $22,500 $23,153 $23,847 $24,586 $25,370 $26,203 $27,086 $28,022 $29,013 $30,061 $31,170 $32,343
Subtotal Direct Cost of Sales $28,250 $29,149 $30,103 $31,115 $32,187 $33,323 $34,525 $35,796 $37,140 $38,560 $40,060 $41,643

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Advertising $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Sales Promotions $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Marketing Training $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Quality Assurance $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Referral Program $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Corporate Promotion $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Public Relations $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Website and Facebook $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Percent of Sales 4.08% 3.99% 3.89% 3.80% 3.70% 3.60% 3.50% 3.40% 3.30% 3.19% 3.09% 2.99%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $183,750 $188,038 $192,637 $197,563 $202,830 $208,451 $214,445 $220,826 $227,614 $234,826 $242,482 $250,602
Leads 1,250 1,313 1,378 1,447 1,519 1,595 1,675 1,759 1,847 1,939 2,036 2,138
Leads Converted 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Avg. Transactions/Customer 1.25 1.25 1.26 1.26 1.26 1.26 1.27 1.27 1.27 1.27 1.28 1.28
Avg. $/Customer $31 $31 $31 $31 $31 $31 $31 $31 $31 $31 $31 $31
Referrals 625 656 689 724 760 798 838 879 923 970 1,018 1,069
PR Mentions 3 4 6 6 4 4 4 4 4 4 4 4
Testimonials 13 13 14 14 15 16 17 18 18 19 20 21
Annual Customer Attrition 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal (Marketing Director)
Hours devoted to marketing theme 20 20 20 20 20 20 20 20 20 20 20 20
Speaking engagements 0 0 1 0 1 0 1 1 1 1 1 1
Business
Total revenue $183,750 $188,038 $192,637 $197,563 $202,830 $208,451 $214,445 $220,826 $227,614 $234,826 $242,482 $250,602
New customer registrations 250 263 276 289 304 319 335 352 369 388 407 428
Lead referrals 625 656 689 724 760 798 838 879 923 970 1,018 1,069
Tactical
Customer attrition rate 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 24%
% of Customers attending group sports 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 45%
% of Customer on Facebook application 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 30%
Strategic
Market share of Jamestown fitness industry 0 0 0 0 0 0 0 0 0 0 0 42%
New locations added 0 0 0 0 0 0 0 0 0 0 0 0
Customer satisfaction level 0 0 0 0 0 0 0 0 0 0 0 90%

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