Jamestown Sports and Fitness
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Lead conversion begins with either a call, walk-in customer, or email requesting membership information. Emails are responded to by phone (a phone number is required for email inquiries) so are treated like calls for the purpose of lead conversion methods:Calls:
Membership consultants are incentivized to sign up new members and, even more so, to sign up the right type of members - members who do not cancel within one year of starting membership and who actively refer other customers. The membership consultant receives a small base salary, commission on member enrollments, and bonuses based on enrolling members who refer other customers, stay members for years, and become "premium clients."
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