Sports and Fitness Club Marketing Plan
Jamestown Sports and Fitness
This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Lead Conversion Plan
Lead conversion begins with either a call, walk-in customer, or email requesting membership information. Emails are responded to by phone (a phone number is required for email inquiries) so are treated like calls for the purpose of lead conversion methods:Calls:
Membership consultants are incentivized to sign up new members and, even more so, to sign up the right type of members - members who do not cancel within one year of starting membership and who actively refer other customers. The membership consultant receives a small base salary, commission on member enrollments, and bonuses based on enrolling members who refer other customers, stay members for years, and become "premium clients."