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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Lead generation methods for Jamestown Sports and Fitness include the following:

  • TV advertising
  • Radio advertising
  • Local newspaper advertising
  • Flyers distributed at area establishments
  • Search engine marketing - pay per click Google Adwords
  • Referrals from existing customers
  • Visibility of outdoor sports team activities
  • Club signage and locations
  • PR from local press about the business, its sports teams, etc.

8.1 Advertising

Media Tracking Kits Requested

Advertising Medium

Contact Name

Contact #

Distribution

Cost/Ad

Total CPM

WJTR - Jamestown local radio n/a n/a n/a n/a n/a
Jamestown Press n/a n/a n/a n/a n/a
Jamestown Business Times - business newspaper n/a n/a n/a n/a n/a
Local cable n/a n/a n/a n/a n/a
Google Adwords (pay per click) n/a n/a n/a n/a n/a

8.2 Referrals

Referrals from existing customers are an extremely important part of Jamestown Sports and Fitness lead generation. A referred customer is a new customer who filled out a referred customer form signed by the existing referring customer. Referred customers must still be customers at the time of accounting to be counted (new customers who register and then drop their membership are not counted). To encourage these referrals, JSF will use the following tactics:

  • New customers are informed of referral benefits in their first orientation session and given customer referral forms
  • During a customer's first 30 days of membership, they will receive a reimbursement of their registration fee if one referred customer enrolls (who maintains membership for at least one year) offering an initial incentive to get friends to join
  • Offer customers, after 1 year of membership and at least 4 referred customers, the opportunity to plan private sports groups made up of members of their choosing, rather than joining onto teams made up primarily of strangers.
  • One year after referral, if the referred customer is still enrolled, the referring customer is given one free personal training session

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