< Home   < Sample Marketing Plans

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

This sample marketing plan can be edited directly in Sales and Marketing Pro software.

On a daily basis, the Marketing Director will receive a report on customer complaints, reviews, and suggestions to remain aware of unusual items.

On a weekly basis, the Marketing Director will examine a dashboard of marketing and sales results from the preceding week.

On a monthly basis, after the rebranding initiative is complete in a few months, the Marketing Director will focus at lease twenty hours per month to the marketing "theme" of the month so that there is continued improvement to all programs. The Gap Dashboard will also be examined at the end of each month to look at progress towards goals.

On an annual basis, the Marketing Director will undergo an annual review to examine the success and failings in meeting goals, understand the reasons behind these success and failings, and create a plan and goals for the next year.

11.1 Monthly

Months Marketing Theme
1 Promotion planning
2 Lead conversion/Sales methods examination
3 Website
4 Staff orientation and training revision
5 Online advertising
6 Loyalty programs
7 Facebook application
8 Print advertising
9 WOW Process
10 Customer referral program
11 TV and radio advertising
12 Annual review and goal setting

Milestones

Create or edit this table

Milestones
Advertising Start Date End Date Budget Implemented By Department
Photo sessions 8/1/2010 8/31/2010 $2,000 Photographer Marketing
Create new print ads 9/1/2010 9/30/2010 $1,000 Ad firm Marketing
Create new radio spots 9/1/2010 9/30/2010 $1,000 Ad firm Marketing
Create new vide ads 9/1/2010 9/30/2010 $5,000 Ad firm Marketing
Launch ad campaign (6 months of ads) 9/30/2010 3/31/2011 $25,000 Ad firm Marketing
Total Advertising Budget $34,000
PR Start Date End Date Budget Implemented By Department
Create press release focused on the new initiative 9/1/2010 9/15/2010 $500 PR agent Marketing
Send press release 9/15/2010 9/20/2010 $250 PR agent Marketing
Follow up calls on press release 9/20/2010 10/15/2010 $500 PR agent Marketing
Total PR Budget $1,250
Direct Marketing Start Date End Date Budget Implemented By Department
Create email blast about new referral program 9/1/2010 9/30/2010 $0 Marketing Assistant Marketing
Send email blast 9/30/2010 10/15/2010 $0 Marketing Assistant Marketing
Create corporate offering mailing & target list 10/1/2010 10/30/2010 $0 Marketing Director Marketing
Send corporate offering mailing 11/1/2010 11/30/2010 $1,000 Marketing Assistant Marketing
Total Direct Marketing Budget $1,000
Web Development Start Date End Date Budget Implemented By Department
Revise website 9/1/2010 10/15/2010 $5,000 Web Firm Marketing
Create new Facebook application 10/1/2010 10/30/2010 $5,000 Web Firm Marketing
Launch Facebook application 11/1/2010 11/15/2010 $0 Web Firm Marketing
Total Web Development Budget $10,000
Loyalty and Referral Programs Start Date End Date Budget Implemented By Department
Create new referral forms 8/15/2010 9/1/2010 $0 Marketing Assistant Marketing
Staff training on loyalty and referral programs 9/1/2010 9/30/2010 $0 Operations Manager Operations
Launch the new programs 10/1/2010 10/15/2010 $0 Marketing Director Marketing
Total Loyalty and Referral Programs Budget $0
Totals $46,250

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans