Jamestown Sports and Fitness
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Jamestown Sports and Fitness service offerings include the following:
For Premium Clients (those who have been members for one year and have referred 4 or more new customers):
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The prices for Jamestown Sports and Fitness are set 20-30% higher than independent gyms as the range of activities offered through JSF are much more substantial. The price is in line with full-service fitness club chains in other cities, so individuals moving to Jamestown from elsewhere will not find the prices exorbitant, and will find the prices lower than some cities (New York, Los Angeles). Pricing is set with a monthly membership fee as well as a one-time registration fee. This additional fee gives room for JSF to offer promotions of one month free or a lower registration fee from time to time to encourage new customers or referred customers.
This year, prices will not increase, but they are set to rise 10% every three years or so. Customers in the past have not cited price as a primary reason that they left the business, so JSF feels its prices are reasonable for what it offers and the target market of middle and upper middle class residents.
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