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The remarkable difference of Jamestown Sports and Fitness is its devotion to fitness as a social activity and the belief that individuals are more likely to work out consistently when there is a social aspect to exercise. All of JSF's programs and service offerings include this social aspect. For example, even exercise machines which are used alone are situated across from another individual so they can talk while working out. The core message of Jamestown Sports and Fitness is "Get in shape together" emphasizing the fitness goal through social means.

3.1 Differentiators

The services of Jamestown Sports and Fitness are not unique from all other fitness centers in the Jamestown area. However, they are all positioned as social activities and a JSF social networking application is used to help customers meet, keep in touch with, and plan exercise activities with other customers.

Jamestown Sports and Fitness features:

  • Numerous social sports groups both at the fitness clubs and in other venues in Jamestown
  • Exercise machines positioned to allow for and encourage social interaction rather than solitary exercise
  • Lounge area at each fitness club
  • JSF Facebook app mentioned above

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