Sports Equipment Rental Marketing Plan

Velocipede / Snowpede Borrow Bank

Executive Summary

Velocipede/Snowpede Borrow Bank is a Eugene, Ore. based rental company specializing in bicycles and snowshoes. Velocipede/Snowpede will offer road, mountain, and tandem bicycles for rent, as well as a variety of sizes of snowshoes.  Bicycles will be the primary source of revenue from April through November.  Once the snow falls upon the Cascade Mountains, the revenue source will switch from bicycles to snowshoes.  For both bicycles and snowshoes, Velocipede/Snowpede will supply each customer with a detailed map/trip log which the customer will be able to follow, showing them an incredible bike ride/snowshoe hike.  Eugene is the perfect place for this type of company because it has nationally renowned cycling as well as wonderful snowshoeing in the Cascades.

While Eugene has several rental stores for  bicycles and snowshoes, their primary line of business is retail sales with the rentals as an ancillary distraction. Velocipede/Snowpede Borrow Bank will leverage their industry benchmark customer service to steadily gain market share.